Using these “lock-ups” will ensure consistent scaling and visual alignment between the wordmark and symbol for situations in which they are in close proximity to each other.ĭo not alter or deconstruct these lock-ups in any way or create lock-ups with other associated symbols not shown here. There are a limited number of wordmark and symbol combinations available for use. To maintain the integrity of our visual identity, please follow the guidelines below.Ĭontact us if you have questions about how to use the official wordmark.ĭownload the Wordmark and Symbol Lock-ups The wordmark is a graphic element, not a typestyle. Use approved, unaltered versions of the wordmark only - do not attempt to type the wordmark in a similar font or to incorporate it in a sentence. Please use this updated version for all new communication materials. The wordmark must be included on all publications and other visual communications developed for the College. Although we are officially named Carleton College, the word “College” has been dropped from the wordmark to provide greater flexibility and more visual emphasis with our brand identity. While image-based logos can be confusing and overly complicated, textually based logos can be just as attractive while possessing much greater clarity for a strong marketing campaign.The Carleton wordmark is our official logo. By using attention-grabbing colors and fonts, companies can ensure that the logos are eye-catching.Įrgo, out of all of the different types of logos that a business can select to represent a product, institution, or company, a wordmark logo is often the obvious choice. Additionally, the text-only nature of a wordmark logo does not mean that the logo will not be interesting. This memorable identity will stick in the consumer’s mind, thus creating greater brand recognition. However, with a wordmark logo, the name of the company or product is obvious, as it is the only component of the logo. Hence, this can lead to brand confusion and poor consumer recognition. These logos have specific uses and are not interchangeable. The use of these marks on communications helps our audiences to quickly see that it is a University communication. Different companies could have similar logos, which would lead to even more misperceptions. Official University logos include the Wordmark, Driven to Discover, Block M, Unit/Wordmark combination, Goldy Gopher, and Regents Seal. Additionally, with pictorial trademarks, a consumer might be confused as to what the image actually represents, as words are not present to explain. This lack of crispness can look unprofessional and excessively complicated. Graphic trademarks comprised of solely pictures are often too busy and complicated. One of the major benefits of a wordmark is the simplicity and ease of understanding it. In most developed countries, a wordmark can be registered as intellectual property, preventing it from being used by anyone outside of the company without proper licensing. Many companies, such as Google, Wikipedia, FedEx, and Coca-Cola have extremely iconic and well-known wordmark logos that have aided them in succeeding in their respective industries. Typically, such a logo is a distinctly designed, text-only treatment of the name of a product, institution, or company, used in order to establish strong identification and branding. In order to truly make a statement that will stay in the customers mind and allow for instant brand recognition, a wordmark logo is often the best choice.Ī wordmark logo is exactly what it sounds like- a trademark consisting of only a word with some sort of unique font or coloration. Some companies elect to have text-only logos, while others incorporate intricate pictures and designs. There are many different types of logos that a company can opt for when designing a registered trademark. You can download in PNG, SVG, AI, EPS, CDR formats. In order to ensure that a good image is created and upheld, having a literal image- a logo- becomes extremely important. We have 61 free Wordmark logo png, vector logos, logo templates and icons. Without dedication to upholding a strong image, it is difficult for a company to maintain a large market share with a loyal and interested consumer base. Incontrovertibly, one of the most important factors in the success of a business with regards to its reputation is its branding and marketing efforts. It is important that companies take care to honor the three R’s - relationships, results, and reputation - in order to be successful. In the consumer-driven market that most businesses operate in today, there are many factors that influence a company’s success.
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